About Me.
With more than 10 years of experience in digital marketing roles, I am eager to contribute my strategic vision and hands-on expertise to benefit a range of businesses and their objectives..
In my previous roles, I've successfully developed and executed annual marketing strategies that delivered measurable results in line with business objectives. I have a proven track record of managing digital campaigns, optimising content for conversions, planning successful large scale events, and effectively handling the customer journey to generate and nurture leads.
My strengths lie in creative content marketing, stakeholder management, cross-functional collaboration, and leveraging analytics tools to refine strategies. I am excited about the prospect of bringing my leadership, strategic thinking, and strong communication skills to drive impactful marketing activity.
Employment history
Marketing Manager
Miller Homes
April 2024 - May 2024
Managing all commercial and strategic marketing activities for the East Midlands and South Midlands regions. Data driven decisions to optimise marketing activity that generates and nurtures new leads. Responsible for managing budgets and liaising with external agencies and senior managment across departments.
Group Senior Marketing Executive
Avant Homes
Taking a ‘whole company’ perspective and ensuring the capable execution of Avant Homes campaigns, and brand and marketing strategy. Instrumental in achieving an 83.3% increase in leads through the successful roll out of a new website and brand refresh. Responsible for email & content creation, reporting performance to senior stakeholders, planning corporate events and liaising with external agencies to oversee resource management, budgets, SEO and PR activity.
February 2022 - March 2024
Senior Marketing Executive
Specialised Canvas Group
August 2020 - February 2022
Formulating impactful digital marketing content as part of the online strategy. Taking a leading role in the planning, execution, and optimisation of all online marketing including website design, email, and automation of communications throughout the customer journey. Projects and campaigns in 2021 led to an 85% YOY increase in web visitors and a 43% YOY increase in average session length.
Content Manager
Tutorful
August 2019 - June 2020
Creating a uniform voice, tone and style for all internal and external communications for the private tuition marketplace. I doubled the social media engagement as well as designing, writing and scheduling email campaigns that led to 86% YOY growth in customer enquiries via email.
Senior Public Relations Officer
Medilink North of England
February 2019 - August 2019
Building communication strategies for key services and departments of Medilink and for PR clients. I rebuilt large parts of the Medilink website, and incorporated into the reshaping of email and social communications, leading to a 30% YOY increase in website visitors.
Learning Platform Manager
Office Friendly
February 2018 - February 2019
Successfully set up and launched a new e-learning and resources hub. Promoting the platform and creating interactive and downloadable content for skills development. Shortlisted for 'Initiative of the Year' at the BOSS Industry Awards 2018.
Senior Marketing Account Manager
Office Friendly
February 2016 - February 2018
Developing the strategy for all marketing channels for Office Friendly and 10+ SMEs across the country. Creating written copy, layout, and design for all stages of communication including nation wide press releases, web management, printed leaflets, HTML email, and planning and promoting corporate events and exhibitions for 200+ delegates
Public & Legal Account Agent
September 2014 - February 2016
Account management and client relations to place public and legal advertisements in more than 200 newspapers across the UK. Using inbound and outbound calls, industry CRM systems, and Microsoft office. Hitting 10% above target for all except one month during my employment, and I received several awards for high levels of accuracy and quality customer service.
Education & Qualifications
2018 - 2020
Online Courses
Google Analytics for Beginners
Adobe CC Masterclass: Photoshop, Illustrator, XD & InDesign
The Complete Copywriting Course: How to Sell Like a Pro
2011-2014
Sheffield Hallam University
BA Public Relations & Media
2;1 (69.4%)
2009 - 2011
St Peter's School Sixth Form
A-Level
English Literature & Language - A
Media & Communications - B
Applied Business - C